UI / UX Design
symphony limited
Branding & Graphic Design Designed static and video visual content for high-profile brands, executing creative campaigns aligned with brand goals and audience engagement.
Year :
2022
Industry :
Electronics
Client :
Symphony Limited
Company
White Worldwide
Problem :
Symphony is one of India's most recognized air cooler brands, but their digital product experience didn't reflect the quality of what they sold. The existing website lacked a structured product journey, made it hard for users to compare models, and failed to convert visitors into buyers. Users were left confused, not convinced.
Solution :
I designed a clean, structured website UI in Adobe XD that organized Symphony's air cooler catalog into an intuitive browsing experience. The design prioritized product imagery, used clear visual hierarchy to surface key specs, and placed conversion touchpoints — such as CTAs and product comparisons — at natural decision points in the user journey. A cool, minimal color palette reinforced the brand's promise of comfort and freshness.
Challenge :
Designing a product-led website for a consumer electronics brand comes with a unique tension — there's a large catalog to present, technical specs to communicate, and an audience that ranges from first-time buyers to bulk purchasers. The challenge was to simplify a complex product range without dumbing it down, and to create a UI that felt premium while staying accessible.
Summary :
A user-centered website redesign that transformed Symphony's air cooler product line into a confident, conversion-ready digital experience — making it easier for consumers to find, compare, and choose the right cooler.
More Projects
UI / UX Design
symphony limited
Branding & Graphic Design Designed static and video visual content for high-profile brands, executing creative campaigns aligned with brand goals and audience engagement.
Year :
2022
Industry :
Electronics
Client :
Symphony Limited
Company
White Worldwide
Problem :
Symphony is one of India's most recognized air cooler brands, but their digital product experience didn't reflect the quality of what they sold. The existing website lacked a structured product journey, made it hard for users to compare models, and failed to convert visitors into buyers. Users were left confused, not convinced.
Solution :
I designed a clean, structured website UI in Adobe XD that organized Symphony's air cooler catalog into an intuitive browsing experience. The design prioritized product imagery, used clear visual hierarchy to surface key specs, and placed conversion touchpoints — such as CTAs and product comparisons — at natural decision points in the user journey. A cool, minimal color palette reinforced the brand's promise of comfort and freshness.
Challenge :
Designing a product-led website for a consumer electronics brand comes with a unique tension — there's a large catalog to present, technical specs to communicate, and an audience that ranges from first-time buyers to bulk purchasers. The challenge was to simplify a complex product range without dumbing it down, and to create a UI that felt premium while staying accessible.
Summary :
A user-centered website redesign that transformed Symphony's air cooler product line into a confident, conversion-ready digital experience — making it easier for consumers to find, compare, and choose the right cooler.
More Projects
UI / UX Design
symphony limited
Branding & Graphic Design Designed static and video visual content for high-profile brands, executing creative campaigns aligned with brand goals and audience engagement.
Year :
2022
Industry :
Electronics
Client :
Symphony Limited
Company
White Worldwide
Problem :
Symphony is one of India's most recognized air cooler brands, but their digital product experience didn't reflect the quality of what they sold. The existing website lacked a structured product journey, made it hard for users to compare models, and failed to convert visitors into buyers. Users were left confused, not convinced.
Solution :
I designed a clean, structured website UI in Adobe XD that organized Symphony's air cooler catalog into an intuitive browsing experience. The design prioritized product imagery, used clear visual hierarchy to surface key specs, and placed conversion touchpoints — such as CTAs and product comparisons — at natural decision points in the user journey. A cool, minimal color palette reinforced the brand's promise of comfort and freshness.
Challenge :
Designing a product-led website for a consumer electronics brand comes with a unique tension — there's a large catalog to present, technical specs to communicate, and an audience that ranges from first-time buyers to bulk purchasers. The challenge was to simplify a complex product range without dumbing it down, and to create a UI that felt premium while staying accessible.
Summary :
A user-centered website redesign that transformed Symphony's air cooler product line into a confident, conversion-ready digital experience — making it easier for consumers to find, compare, and choose the right cooler.