Graphic Design
SOULINAIRE SOCIAL MEDIA & CAMPAIGN DESIGN
A complete social media design and campaign system for Soulinaire — a bold FMCG brand brought to life through vibrant product-led visuals, high-impact campaign creatives, and a cohesive design language built to drive awareness, engagement, and purchase intent.
Year :
2022
Industry :
FMCG
Client :
Soulinaire
Company
White Worldwide
Problem :
Soulinaire is an emerging FMCG brand entering a market crowded with established players who command strong shelf presence and brand recognition. While Soulinaire had a quality product, their social media presence was underdeveloped — inconsistent visuals, no clear campaign strategy, and content that failed to communicate the brand's value proposition to everyday consumers.
In the FMCG space, brand recall is everything. Consumers make fast, habitual purchasing decisions — and a brand that doesn't show up consistently and confidently on social media loses mindshare to competitors who do. Soulinaire needed a design system and campaign suite that could build recognition fast, communicate product benefits clearly, and drive consumers from awareness to purchase.
Solution :
I designed a full social media design system and multi-format campaign suite for Soulinaire across Instagram and Facebook using Adobe Illustrator and Photoshop.
The work started with establishing a strong visual identity framework for the brand's social channels — a bold color palette rooted in the product's personality, clean and confident typography, and a compositional style that put the product front and center in every creative. The system was designed to work across all key FMCG content types: product launches, offers and promotions, festive campaigns, ingredient highlights, and brand storytelling posts.
Each campaign creative was built with a clear consumer-first hierarchy — an eye-catching product visual, a punchy benefit-driven headline, and a direct call to action. Story formats, carousel templates, and promotional banners were all designed within the same visual framework, ensuring Soulinaire looked consistent whether a consumer encountered the brand on a feed post, a story, or a paid ad.
Challenge :
Designing for an FMCG brand on social media comes with a unique pressure — the content needs to work in under two seconds. Consumers scroll fast, and a product creative has to communicate its core message — what it is, why it matters, and why you should buy it — almost instantly.
The key challenge was creating visuals that were bold enough to stop the scroll without sacrificing clarity or brand consistency. FMCG campaigns also need to flex across many different content objectives — a festive promotion looks very different from a product benefits post — while still feeling like they belong to the same brand. Building a system flexible enough to serve all these needs, yet disciplined enough to maintain visual cohesion, was the central design challenge throughout the project.
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.
More Projects
Graphic Design
SOULINAIRE SOCIAL MEDIA & CAMPAIGN DESIGN
A complete social media design and campaign system for Soulinaire — a bold FMCG brand brought to life through vibrant product-led visuals, high-impact campaign creatives, and a cohesive design language built to drive awareness, engagement, and purchase intent.
Year :
2022
Industry :
FMCG
Client :
Soulinaire
Company
White Worldwide
Problem :
Soulinaire is an emerging FMCG brand entering a market crowded with established players who command strong shelf presence and brand recognition. While Soulinaire had a quality product, their social media presence was underdeveloped — inconsistent visuals, no clear campaign strategy, and content that failed to communicate the brand's value proposition to everyday consumers.
In the FMCG space, brand recall is everything. Consumers make fast, habitual purchasing decisions — and a brand that doesn't show up consistently and confidently on social media loses mindshare to competitors who do. Soulinaire needed a design system and campaign suite that could build recognition fast, communicate product benefits clearly, and drive consumers from awareness to purchase.
Solution :
I designed a full social media design system and multi-format campaign suite for Soulinaire across Instagram and Facebook using Adobe Illustrator and Photoshop.
The work started with establishing a strong visual identity framework for the brand's social channels — a bold color palette rooted in the product's personality, clean and confident typography, and a compositional style that put the product front and center in every creative. The system was designed to work across all key FMCG content types: product launches, offers and promotions, festive campaigns, ingredient highlights, and brand storytelling posts.
Each campaign creative was built with a clear consumer-first hierarchy — an eye-catching product visual, a punchy benefit-driven headline, and a direct call to action. Story formats, carousel templates, and promotional banners were all designed within the same visual framework, ensuring Soulinaire looked consistent whether a consumer encountered the brand on a feed post, a story, or a paid ad.
Challenge :
Designing for an FMCG brand on social media comes with a unique pressure — the content needs to work in under two seconds. Consumers scroll fast, and a product creative has to communicate its core message — what it is, why it matters, and why you should buy it — almost instantly.
The key challenge was creating visuals that were bold enough to stop the scroll without sacrificing clarity or brand consistency. FMCG campaigns also need to flex across many different content objectives — a festive promotion looks very different from a product benefits post — while still feeling like they belong to the same brand. Building a system flexible enough to serve all these needs, yet disciplined enough to maintain visual cohesion, was the central design challenge throughout the project.
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.
More Projects
Graphic Design
SOULINAIRE SOCIAL MEDIA & CAMPAIGN DESIGN
A complete social media design and campaign system for Soulinaire — a bold FMCG brand brought to life through vibrant product-led visuals, high-impact campaign creatives, and a cohesive design language built to drive awareness, engagement, and purchase intent.
Year :
2022
Industry :
FMCG
Client :
Soulinaire
Company
White Worldwide
Problem :
Soulinaire is an emerging FMCG brand entering a market crowded with established players who command strong shelf presence and brand recognition. While Soulinaire had a quality product, their social media presence was underdeveloped — inconsistent visuals, no clear campaign strategy, and content that failed to communicate the brand's value proposition to everyday consumers.
In the FMCG space, brand recall is everything. Consumers make fast, habitual purchasing decisions — and a brand that doesn't show up consistently and confidently on social media loses mindshare to competitors who do. Soulinaire needed a design system and campaign suite that could build recognition fast, communicate product benefits clearly, and drive consumers from awareness to purchase.
Solution :
I designed a full social media design system and multi-format campaign suite for Soulinaire across Instagram and Facebook using Adobe Illustrator and Photoshop.
The work started with establishing a strong visual identity framework for the brand's social channels — a bold color palette rooted in the product's personality, clean and confident typography, and a compositional style that put the product front and center in every creative. The system was designed to work across all key FMCG content types: product launches, offers and promotions, festive campaigns, ingredient highlights, and brand storytelling posts.
Each campaign creative was built with a clear consumer-first hierarchy — an eye-catching product visual, a punchy benefit-driven headline, and a direct call to action. Story formats, carousel templates, and promotional banners were all designed within the same visual framework, ensuring Soulinaire looked consistent whether a consumer encountered the brand on a feed post, a story, or a paid ad.
Challenge :
Designing for an FMCG brand on social media comes with a unique pressure — the content needs to work in under two seconds. Consumers scroll fast, and a product creative has to communicate its core message — what it is, why it matters, and why you should buy it — almost instantly.
The key challenge was creating visuals that were bold enough to stop the scroll without sacrificing clarity or brand consistency. FMCG campaigns also need to flex across many different content objectives — a festive promotion looks very different from a product benefits post — while still feeling like they belong to the same brand. Building a system flexible enough to serve all these needs, yet disciplined enough to maintain visual cohesion, was the central design challenge throughout the project.
Summary :
The "Intenza Brand Boutique E-Gift Card Design" project successfully delivers a digital gift card that embodies both modern minimalism and the premium, active spirit of the brand. By combining a sleek black holder with a dynamic, fitness-inspired card image, the design stands out as both elegant and energetic.
This project demonstrates how thoughtful design can elevate a simple product into a powerful brand statement, enhancing the gifting experience for both giver and recipient.