Web Design
Chrysler Pacifica
Web Development Built and implemented full UI for automotive platforms using HTML, CSS, Bootstrap, JavaScript, and WordPress, with full ADA accessibility compliance.
Year :
2023-2025
Industry :
Automotive
Client :
Chrysler Connect
Company
TekZen Systems
The challenge
Three constraints made this project harder than a standard landing page:
1. Strict brand guidelines
Chrysler's visual identity is non-negotiable. Every colour, typeface, spacing decision, and image treatment had to pass brand review. There was no room for creative deviation — the challenge was making the product feel exciting within a tightly controlled system.
2. ADA/NVDA accessibility compliance
The page had to work for every user — including those using screen readers. This meant semantic HTML structure, correct heading hierarchy, ARIA labels, sufficient colour contrast ratios, and fully keyboard-navigable interactions.
3. One month, zero precedent
This was a net-new page — no existing template to follow, no previous version to reference. Everything was designed and built from scratch under a tight deadline.
My approach
Before a single frame was designed, I mapped the full page structure against the buyer journey.
The Pacifica buyer isn't browsing casually — they're evaluating. They need to feel the brand, understand the product, trust the technology, and find a clear next step. Every section of the page was built to answer a specific question a buyer would have at that moment.
Hero → "What is this and why should I care?"
Vehicle listings → "What's available and at what price?"
Feature sections → "What makes this different?"
Safety + Technology → "Can I trust it?"
Newsletter CTA → "How do I stay informed?"
I then designed within Chrysler's brand system — using approved typography, colour palette, and imagery direction — before building the frontend in HTML, CSS, JavaScript, and Bootstrap with full media query support for cross-device responsiveness.
Feature sections
Each feature section — Charging, Safety, Technology — follows a consistent split layout: full-bleed photography on one side, concise benefit copy and a clear CTA on the other.
The design decision here was deliberate: use the imagery to create emotion, use the copy to create clarity. The buyer feels the vehicle before they read about it.
Summary :
Delivered in full within one month — design and frontend build.
The page launched cross-platform without a single UI break across desktop, tablet, and mobile — a direct result of the responsive build using Bootstrap and custom media queries.
ADA/NVDA accessibility compliance was achieved across all interactive elements, meeting Chrysler's compliance requirements for the US market.
Brand consistency was maintained end-to-end — every asset, every component, every interaction reviewed against Chrysler's guidelines before shipping.
More Projects
Web Design
Chrysler Pacifica
Web Development Built and implemented full UI for automotive platforms using HTML, CSS, Bootstrap, JavaScript, and WordPress, with full ADA accessibility compliance.
Year :
2023-2025
Industry :
Automotive
Client :
Chrysler Connect
Company
TekZen Systems
The challenge
Three constraints made this project harder than a standard landing page:
1. Strict brand guidelines
Chrysler's visual identity is non-negotiable. Every colour, typeface, spacing decision, and image treatment had to pass brand review. There was no room for creative deviation — the challenge was making the product feel exciting within a tightly controlled system.
2. ADA/NVDA accessibility compliance
The page had to work for every user — including those using screen readers. This meant semantic HTML structure, correct heading hierarchy, ARIA labels, sufficient colour contrast ratios, and fully keyboard-navigable interactions.
3. One month, zero precedent
This was a net-new page — no existing template to follow, no previous version to reference. Everything was designed and built from scratch under a tight deadline.
My approach
Before a single frame was designed, I mapped the full page structure against the buyer journey.
The Pacifica buyer isn't browsing casually — they're evaluating. They need to feel the brand, understand the product, trust the technology, and find a clear next step. Every section of the page was built to answer a specific question a buyer would have at that moment.
Hero → "What is this and why should I care?"
Vehicle listings → "What's available and at what price?"
Feature sections → "What makes this different?"
Safety + Technology → "Can I trust it?"
Newsletter CTA → "How do I stay informed?"
I then designed within Chrysler's brand system — using approved typography, colour palette, and imagery direction — before building the frontend in HTML, CSS, JavaScript, and Bootstrap with full media query support for cross-device responsiveness.
Feature sections
Each feature section — Charging, Safety, Technology — follows a consistent split layout: full-bleed photography on one side, concise benefit copy and a clear CTA on the other.
The design decision here was deliberate: use the imagery to create emotion, use the copy to create clarity. The buyer feels the vehicle before they read about it.
Summary :
Delivered in full within one month — design and frontend build.
The page launched cross-platform without a single UI break across desktop, tablet, and mobile — a direct result of the responsive build using Bootstrap and custom media queries.
ADA/NVDA accessibility compliance was achieved across all interactive elements, meeting Chrysler's compliance requirements for the US market.
Brand consistency was maintained end-to-end — every asset, every component, every interaction reviewed against Chrysler's guidelines before shipping.
More Projects
Web Design
Chrysler Pacifica
Web Development Built and implemented full UI for automotive platforms using HTML, CSS, Bootstrap, JavaScript, and WordPress, with full ADA accessibility compliance.
Year :
2023-2025
Industry :
Automotive
Client :
Chrysler Connect
Company
TekZen Systems
The challenge
Three constraints made this project harder than a standard landing page:
1. Strict brand guidelines
Chrysler's visual identity is non-negotiable. Every colour, typeface, spacing decision, and image treatment had to pass brand review. There was no room for creative deviation — the challenge was making the product feel exciting within a tightly controlled system.
2. ADA/NVDA accessibility compliance
The page had to work for every user — including those using screen readers. This meant semantic HTML structure, correct heading hierarchy, ARIA labels, sufficient colour contrast ratios, and fully keyboard-navigable interactions.
3. One month, zero precedent
This was a net-new page — no existing template to follow, no previous version to reference. Everything was designed and built from scratch under a tight deadline.
My approach
Before a single frame was designed, I mapped the full page structure against the buyer journey.
The Pacifica buyer isn't browsing casually — they're evaluating. They need to feel the brand, understand the product, trust the technology, and find a clear next step. Every section of the page was built to answer a specific question a buyer would have at that moment.
Hero → "What is this and why should I care?"
Vehicle listings → "What's available and at what price?"
Feature sections → "What makes this different?"
Safety + Technology → "Can I trust it?"
Newsletter CTA → "How do I stay informed?"
I then designed within Chrysler's brand system — using approved typography, colour palette, and imagery direction — before building the frontend in HTML, CSS, JavaScript, and Bootstrap with full media query support for cross-device responsiveness.
Feature sections
Each feature section — Charging, Safety, Technology — follows a consistent split layout: full-bleed photography on one side, concise benefit copy and a clear CTA on the other.
The design decision here was deliberate: use the imagery to create emotion, use the copy to create clarity. The buyer feels the vehicle before they read about it.
Summary :
Delivered in full within one month — design and frontend build.
The page launched cross-platform without a single UI break across desktop, tablet, and mobile — a direct result of the responsive build using Bootstrap and custom media queries.
ADA/NVDA accessibility compliance was achieved across all interactive elements, meeting Chrysler's compliance requirements for the US market.
Brand consistency was maintained end-to-end — every asset, every component, every interaction reviewed against Chrysler's guidelines before shipping.